QUESTION 65
Northern Trail Outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations. What solution will decrease manual workloads on the team and will improve their customers experience?

QUESTION 66
Marketing Cloud admin is asked to determine the total number of emails sent across all of their business units in the last calendar year Where would the admin retrieve this information?

QUESTION 67
Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build.
Where should their Marketing Cloud admin set up permissions to allow REST authentication?

QUESTION 68
Northern Trail Outfitters installed Query Studio for Marketing Cloud, however, users are reporting they do NOT have access How should the Marketing Cloud admin ensure users have access?

QUESTION 69
Where would a Marketing Cloud admin view all verified email addresses?

QUESTION 70
Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud.
What should the Marketing Cloud admin consider when sending from the new IP Address?

QUESTION 71
Northern Trail Outfitters requires all subscriber files placed on the SFTP for import be encrypted.
Which activity in Automation Studio could be used to decrypt the file to prepare for Importing?

QUESTION 72
A customer has an eCommerce site and imports data into three data extensions daily: Orders, Order_Details, and ‘Products.
The data extensions contain the following information:
– Orders: OrderId, CustomerID,OrderNumber, OrderDate, OrderTotal, GrandTotal
– Order_Details: ProductId, OrderID, Qty, UnitPrice, ExtendedPrice, Discount
– Products: ProductId, SKU, Name, Description, Cost, Price
Which two actions should be taken in Data Designer?
Choose 2 answers

QUESTION 73
NTO wants to format links for consumption by Google Analytics 360. NTO wants to make sure they do not have any data which could be considered Personally Identifiable information (PII) within their links.
Which three values could be used as personalization strings in query string parameters?
Choose 3 answers

QUESTION 74
A Marketing Cloud admin has scheduled a query on a daily basis. They notice the query sometimes fails to execute.
How would the admin ensure a notification is received when the query fails?

QUESTION 75
A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension, but receives an error indicating the import type being used requires a primary key.
Which import type could the admin use instead?

QUESTION 76
A Marketing Cloud admin is asked to understand how a certain content area within a Triggered Send Email is performing.
Which report should be used?

QUESTION 77
A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different data extensions.
Which workflow should meet these requirements?

QUESTION 78
A customer wants Sales Cloud users to create and send Marketing Cloud emails. Which two recommendations should the consultant make?
Choose 2 answers

QUESTION 79
Which data structure can be utilized inside the out-of-the-box Subscription Center to enable custom subscription status?

QUESTION 80
Northern Trail Outfitters was given a set of requirements from their governance team to protect against misuse of customer data. One item mandated Marketing Cloud users should NOT be able to export data without approval from the governance team, however, users should still be able to view data within the system.
Which feature would allow compliance with this requirement?

QUESTION 81
A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet.
Individuals should only be allowed to enter once, and the winner will be selected randomly.
All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly newsletter.
Which two components are appropriate for this solution?
Choose 2 answers

QUESTION 82
Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud.
Which feature should they use?

QUESTION 83
What should be confirmed to ensure Journey Builder directs the subscribers correctly?

QUESTION 84
A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men’s shoes to males in the audience and women’s shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female. Which method should a consultant recommended to ensure content is displayed properly within the email.

QUESTION 85
Northern Trail Outfitters is preparing to send a promotional email. The audience file was loaded into a data extension but does not display for Marketing Cloud admin scheduling the send.
What should the admin confirm to resolve the issue?