QUESTION 46
Northern Trail Outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations. What solution will decrease manual workloads on the team and will improve their customers experience?

QUESTION 47
Northern Trail Outfitters has Imported a file Into All Subscribers. They then received a results file stating [email protected] could NOT be imported.
Which error code would the file contain for this record?

QUESTION 48
A Marketing Cloud admin notices out of the last several sends, Send log data for a recent How could the admin ensure send data is recorded?

QUESTION 49
A Marketing Cloud Admin has noticed a File Drop Automation has been failing on the import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer_import_. The import is configured to look for a file named customer_import_%%Year%%%%Month%%%%Day%%.csv, however, the admin notices the filenames include seconds and milliseconds.
How should the admin fix the issue?

QUESTION 50
A publishing company has presented the following:
* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
* The customer’s expiration date is included in the data file.
What component should the customer’s solution include?
Choose 3 answers

QUESTION 51
Northern Trails Outfitters uses Doubleclick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud’s API to identify their most effective campaigns.
What feature should be recommended?

QUESTION 52
A customer wants Sales Cloud users to create and send Marketing Cloud emails. Which two recommendations should the consultant make?
Choose 2 answers

QUESTION 53
Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase.
Which feature should be used to create a survey form?

QUESTION 54
A customer has an eCommerce site and imports data into three data extensions daily: Orders, Order_Details, and ‘Products.
The data extensions contain the following information:
– Orders: OrderId, CustomerID, OrderNumber, OrderDate, OrderTotal, GrandTotal
– Order_Details: ProductId, OrderID, Qty, UnitPrice, ExtendedPrice, Discount
– Products: ProductId, SKU, Name, Description, Cost, Price
Which two actions should be taken in Data Designer?
Choose 2 answers

QUESTION 55
Northern Trail Outfitters wants to bring subscriber data from its data warehouse into Marketing Cloud.
Which 2 fields would need minimal consideration, for size/scalability related reasons, when creating a data extension to house the data?
Choose 2 answers

QUESTION 56
A Northern Trail Outfitter’ (NTO) subscriber clicks a link in an NTO email. Prior to the clicking, the subscriber had a bounces status in Marketing Cloud.
What are the effects of the click to the subscriber’s status?

QUESTION 57
Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud.
What should the Marketing Cloud admin consider when sending from the new IP Address?

QUESTION 58
A MC admin wants to sync Contacts from Sales Cloud, but is concerned about the number of Contacts since not all the contacts will be sent an email.
What should the admin do to ensure only specific Contacts are synced?

QUESTION 59
A Marketing Cloud admin wants to create a suppression list for hard-bounced email addresses Where could the details be found?

QUESTION 60
What storage model should be used if a subscriber has more than one value for an attribute?

QUESTION 61
A Marketing Cloud admin has been asked to update their Marketing cloud SFTP password.
Where in setup could they accomplish this task?

QUESTION 62
What does Marketing Cloud authenticate when a user logs in through the user interface?

QUESTION 63
What functionality is contained in Journey Builder that does not exist in Automation Studio?