NEW QUESTION 69
A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They want to create a Task on Contact and Lead records for follow-up when someone has not opened five emails in a row. Which activities could be used to fulfill this requirement?

NEW QUESTION 70
While creating Layout Templates it is possible to Import Layout from certain URL

NEW QUESTION 71
LenoxSoft has found that the conversion rates on their paid search ads that direct to the home page on the LenoxSoft website are surprisingly low.
What should be recommended to increase the conversion rates on the paid search ads?

NEW QUESTION 72
LenoxSoft has an event coming up and wants to have a landing page to collect registrations. They want to create the page using a drag-and-drop experience and don’t want to use any HTML or CSS.
How should a consultant recommend setting this up?

NEW QUESTION 73
A customer indicates their point-of-sale system can be configured to upload a file every fifteen minutes. The filename is not consistent for each upload. Their consultant recommends they use a File Drop Automation. Which two considerations should be made? (Choose 2 answers)

NEW QUESTION 74
A consultant designs an automation consisting of an Import Activity, SQL Query Activity, Verification Script Activity, and Email Send Activity. Occasionally, the SQL completes successfully although the import file is empty, causing empty audience sends. What improvement should be recommended?

NEW QUESTION 75
LenoxSoft has a grading profile for business units in both United States and Canad a. Both profiles contain options for the industry field and several prospects with the grade of “A”. What do we know about LenofSoft current grading strategy?

NEW QUESTION 76
Northern Trail Outfitters wants to target Contacts in an abandoned cart Journey with a Facebook ad. An Ad Campaign Activity has been added to the Journey canvas. Which extension product should be enabled to use the Ad Campaign Activity?

NEW QUESTION 77
Several of the sales team members at LenoxSoft have shared that their customers are getting autoresponder emails, but they are not receiving other marketing sent emails. After investigating, they found that the leads and contacts in question are opted out.
How should LenoxSoft enable these prospects to get marketing content again?

NEW QUESTION 78
A customer is starting a new children’s fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children’s brand, however, they want to separate subscriber opt- outs of the Enterprise and children’s brands. The customer has minimal technical resources available for implementation and support. What should a consultant recommend to meet these criteria?

NEW QUESTION 79
Is it possible for many users to edit exact same Email Template simultaneously?

NEW QUESTION 80
LenoxSoft wants to add 50 points to the scores for prospects who attended a webinar last month. How would you advise them to accomplish this?

NEW QUESTION 81
LenoxSoft has a Marketing Cloud Account Engagement form on their website that adds prospects to their monthly newsletter list upon completion. Recently, they have noticed some of the prospects on this list have invalid email addresses.
What method should be used to only add valid email addresses to their list moving forward?

NEW QUESTION 82
An organization wants to delete customer information after account closure while preserving aggregated campaign reporting for executive dashboards. Which strategy best supports both objectives?

NEW QUESTION 83
Northern Trail Outfitters wants to connect relational data into their Journey without overloading the entry data. How should they connect the data?

NEW QUESTION 84
What type of Marketing Cloud Account Engagement field should you sync Salesforce Phone field

NEW QUESTION 85
Northern Trail Outfitters (NTO) stores customer purchase data in an external system. NTO ingests this data into Marketing Cloud through a file drop automation. The automation contains an import activity which overwrites a staging data extension, as well as an SQL Query activity which brings this data into a sendable data extension.
NTO’s marketing manager wants to be informed if more than 1,000 records are ever imported through this automation and would also like to prevent the sendable data extension from being updated that day.
Which solution is appropriate in this situation?

NEW QUESTION 86
A business requires consultants to identify campaign failures before marketers arrive each morning. Nightly automations execute hundreds of activities across multiple Business Units.
Which recommendation provides the most proactive operational design?

NEW QUESTION 87
“LenoxSoft’s marketing team wants to track which of their white papers converts the most net new leads so they can write more like it.
What actions should be taken to ensure they can report on the statistics in Salesforce?

NEW QUESTION 88
Northern Trail Outfitters received an email about reaching API limits within Salesforce and they think this is caused by the integrated Marketing Cloud account. Which two types of API calls are counted against the rolling 24-hour limit? (Choose 2 answers)